One design fits all? Apple thinks so.


One of the largest and most apparent differences between Microsoft and Apple, is the much larger variety of devices and designs available through Microsofts’ operating systems. Honestly, looking at the huge selection of phones, computers, and tablets running on Windows compared to Macintosh and iOS makes Apple look mundane and boring. For crying out loud, there are only two color options for the iPhone! Black and white. So why does Apple have such few options? Here are a few reasons:

  1. Quality over quantity: It would be difficult to argue against the quality of an Apple product. One reason why they are able to maintain this, is because the company as a whole is able to be focused on a single image and excel at it.
  2. Easy decision makes for a happier customer: When the customer isn’t choosing from a large selection, choosing becomes easier. This makes for happy Apple users. Later, after purchasing an item, the customer remains satisfied with their purchase. It’s not like they could have made a bad decision, there’s not much to choose from.
  3. Easy for developers: Consistency between products makes it easy for developers like myself to make apps for Apple. Although Apple has a strict set of guidelines to follow when publishing an application, I know that one good quality app will look great on all iOS devices. When making apps for other platforms, developers always have to worry about whether their apps will work with all the inconsistencies that exist between devices, like screen sizes.

Apple caters to a large variety of people: IT geniuses, computer newbies, artists, musicians, students etc. To be able to do this, a company has to do one of two things. Either create unique products for each demographic, or create one product that is designed for everyone. Apple chooses the latter. Sure, there are differences between the computers, but the experience remains the same and that is what they deliver.

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