My Vision for the Ultimate Smart TV

Image: © Samsung

Image: © Samsung

Many companies have tried to unleash the “smart” trend onto TV’s, but it hasn’t completely caught on. Samsung has a brand of Smart TV’s. So do Sony and LG. Google has a $30 plugin option dubbed chromecast that tries to make regular TV’s smarter. And, there’s rumors that Apple is looking into entering the TV market–maybe as soon as this year.

Here’s what makes creating a great smart TV difficult. It’s hard to make the experience personal and dynamic, because the TV is so detached from our realm of interaction. Even with a remote, interacting with the TV is a complicated experience compared to others, because you can’t manipulate it using the controller and see what’s happening at the same time. This is why there’s been a push to use smartphones as controllers.

So, what can be done? First, we need a controller with a nice touch screen, and buttons. Buttons allow the user to see the TV while changing the content because with buttons you can just feel around without looking down. The touch screen would allow for more complicated options, and the ability to see content while looking away from the screen.

My next idea, which is the better idea as far as controlling, is to remove the remote from the equation, using hand and arm motions along with voice recognition for control. This would make for the smoothest experience. Using the technology from Siri, Apple could definitely make this happen.

Finally, because smart TV’s will undoubtedly be expensive it is imperative that they have high quality design to attract their customer base. This means having a thin exterior, 4K resolution, and advanced programming that can change brightness and contrast of localized areas of the screen, according to shadows and light in a certain room.

The good thing about this is that all these ingredients already exist. Now, all we need is for a company to come along and compile them together smoothly, creating an experience our smart TV viewers can enjoy.

One design fits all? Apple thinks so.

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One of the largest and most apparent differences between Microsoft and Apple, is the much larger variety of devices and designs available through Microsofts’ operating systems. Honestly, looking at the huge selection of phones, computers, and tablets running on Windows compared to Macintosh and iOS makes Apple look mundane and boring. For crying out loud, there are only two color options for the iPhone! Black and white. So why does Apple have such few options? Here are a few reasons:

  1. Quality over quantity: It would be difficult to argue against the quality of an Apple product. One reason why they are able to maintain this, is because the company as a whole is able to be focused on a single image and excel at it.
  2. Easy decision makes for a happier customer: When the customer isn’t choosing from a large selection, choosing becomes easier. This makes for happy Apple users. Later, after purchasing an item, the customer remains satisfied with their purchase. It’s not like they could have made a bad decision, there’s not much to choose from.
  3. Easy for developers: Consistency between products makes it easy for developers like myself to make apps for Apple. Although Apple has a strict set of guidelines to follow when publishing an application, I know that one good quality app will look great on all iOS devices. When making apps for other platforms, developers always have to worry about whether their apps will work with all the inconsistencies that exist between devices, like screen sizes.

Apple caters to a large variety of people: IT geniuses, computer newbies, artists, musicians, students etc. To be able to do this, a company has to do one of two things. Either create unique products for each demographic, or create one product that is designed for everyone. Apple chooses the latter. Sure, there are differences between the computers, but the experience remains the same and that is what they deliver.