Tech companies come and go. Sometimes very fast due to the nature of this ever changing industry. When critics begin to charge companies with a lack of innovation, they are basically predicting these companies’ imminent demise. This makes the tech guys scared.
So what do they do? They try to innovate. That’s why there’s all this hype around wearable technology, devices that can be worn like a watch or glasses. “It’s the future” they tell me. “I don’t care” says the average consumer. I agree: wearable tech is the future, but consumers aren’t ready to invest in it.
Now, let me get something clear, I’m not saying I don’t like wearable tech. If I could get my hands on some Google Glass I would literally go insane. Samsung’s Galaxy Gear, a touch screen watch that connects to Samsung smartphones, would be incredible. I would love these devices but the average consumer these companies rely on doesn’t care.
By being “innovative” and creating wearable technology, tech companies that are feeling old and out of date are trying to get back in the game, but they aren’t doing it the right way.
What these companies need to do is make wearable tech realistic in people’s minds. Wearable technology has to start off really simple. For example, Samsung’s new smart watch has voice recognition, can take phone calls, and even has a camera. With a 1.6 inch screen, most people will find so much stuff unrealistic and inapplicable in their lives. Definitely not worth the 299$ dent it will make in someone’s wallet.
Instead, I would recommend a watch that can only do a couple things that are simple yet extremely helpful. A smartwatch that can simply check emails and answer calls would be the perfect step into wearable tech for most consumers. Between $100 and $150 it could also become an instant hit. People could imagine having such a device, and it could make their lives easier, as innovative and powerful technology should.