Most People Don’t Care About Wearable Technology, Despite the Hype

Tech companies come and go. Sometimes very fast due to the nature of this ever changing industry. When critics begin to charge companies with a lack of innovation, they are basically predicting these companies’ imminent demise. This makes the tech guys scared.

So what do they do? They try to innovate. That’s why there’s all this hype around wearable technology, devices that can be worn like a watch or glasses. “It’s the future” they tell me. “I don’t care” says the average consumer. I agree: wearable tech is the future, but consumers aren’t ready to invest in it.

Now, let me get something clear, I’m not saying I don’t like wearable tech. If I could get my hands on some Google Glass I would literally go insane. Samsung’s Galaxy Gear, a touch screen watch that connects to Samsung smartphones, would be incredible. I would love these devices but the average consumer these companies rely on doesn’t care.

By being “innovative” and creating wearable technology, tech companies that are feeling old and out of date are trying to get back in the game, but they aren’t doing it the right way.

What these companies need to do is make wearable tech realistic in people’s minds. Wearable technology has to start off really simple. For example, Samsung’s new smart watch has voice recognition, can take phone calls, and even has a camera. With a 1.6 inch screen, most people will find so much stuff unrealistic and inapplicable in their lives. Definitely not worth the 299$ dent it will make in someone’s wallet.

Instead, I would recommend a watch that can only do a couple things that are simple yet extremely helpful. A smartwatch that can simply check emails and answer calls would be the perfect step into wearable tech for most consumers. Between $100 and $150 it could also become an instant hit. People could imagine having such a device, and it could make their lives easier, as innovative and powerful technology should.

The Heated Smartphone Race for Third Place

thirdquestionIn the smartphone market, not everybody is fighting for first place. In fact, not even second. Currently, Samsung and Apple lead the mobile market in first and second, respectively. This makes third the only place left to fight for this heated Smartphone race.

Who’s in the race? This is a long list, since no company has made a clear step ahead of anyone else. Here’s the list of who I think can be innovative enough to take third place :

  • Blackberry: With their newest phone, the Z10, they have a brand new chance to grab the corporate market again, which has been leaving their grip over the last couple of years. They have also made their device more consumer friendly, a big issue previously. This rebirth of Blackberry gives them a good chance at third.
  • Nokia: Nokia has been fighting hard to make Windows Phones big. They are hoping their commitment to Microsofts platform will make them unique, and stand out in the crowd. Maybe, Windows Phone is the key to third.
  • HTC: With a few great new Android smartphones, they have a lot of potential to take their piece of the market. Phones such as the Droid DNA and the upcoming HTC One are extremely catchy to the eye, and will make a big impact.
  • Huawei: The current third, although barely, is making a name for itself. Out of China, it is unknown to many. Its’ fresh phone designs, and global presence, are promising.

Although there are other companies, such as Sony, ZTE, Lenovo, and LG that have similar sales, they aren’t being as innovative or as unique as the companies in the list above. Truly, however, anyone can get third. Whoever does end up claiming third place, I hope they take a stab at Samsung and Apple, putting the industry into a frenzy of innovation.