Many companies have tried to unleash the “smart” trend onto TV’s, but it hasn’t completely caught on. Samsung has a brand of Smart TV’s. So do Sony and LG. Google has a $30 plugin option dubbed chromecast that tries to make regular TV’s smarter. And, there’s rumors that Apple is looking into entering the TV market–maybe as soon as this year.
Here’s what makes creating a great smart TV difficult. It’s hard to make the experience personal and dynamic, because the TV is so detached from our realm of interaction. Even with a remote, interacting with the TV is a complicated experience compared to others, because you can’t manipulate it using the controller and see what’s happening at the same time. This is why there’s been a push to use smartphones as controllers.
So, what can be done? First, we need a controller with a nice touch screen, and buttons. Buttons allow the user to see the TV while changing the content because with buttons you can just feel around without looking down. The touch screen would allow for more complicated options, and the ability to see content while looking away from the screen.
My next idea, which is the better idea as far as controlling, is to remove the remote from the equation, using hand and arm motions along with voice recognition for control. This would make for the smoothest experience. Using the technology from Siri, Apple could definitely make this happen.
Finally, because smart TV’s will undoubtedly be expensive it is imperative that they have high quality design to attract their customer base. This means having a thin exterior, 4K resolution, and advanced programming that can change brightness and contrast of localized areas of the screen, according to shadows and light in a certain room.
The good thing about this is that all these ingredients already exist. Now, all we need is for a company to come along and compile them together smoothly, creating an experience our smart TV viewers can enjoy.